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Clarity first. Then growth.

Most brands scale on revenue and hope the profit follows. I give you one source of truth across your marketplaces — so you see what truly drives profit, and scale exactly that.

Focused on Amazon and TikTok Shop, connected in one operating picture. Built on a proprietary software stack and your marketplace data.

Book an intro call See what I offer

The promise

What you finally get clarity on

Everything I do follows one principle: you can't scale what you can't see. These are the four questions every engagement answers — permanently, with your own live numbers.

What truly drives profit

Not last-click stories, not platform-reported ROAS. Which products, campaigns and creatives actually move your bottom line — across Amazon and TikTok Shop combined.

Where your bottom line stands, daily

Contribution margin per channel and per SKU, after fees, ads, logistics and returns. No more finding out at the end of the quarter that a "great month" lost money.

What each customer is worth

CLV, repurchase rates and CLV/CAC per acquisition channel — so you know how much you can afford to pay for growth, and where paying more is actually the right call.

What to scale, and what to kill

A weekly rhythm where the numbers make the decisions: winners get more budget the same week, losers get cut before they compound. That's where the growth comes from.

Services

Three ways to work with me

Marketplace growth strategy

For brands entering or scaling on Amazon and TikTok Shop

A clear, sequenced plan for where your next euro of growth comes from — and where it doesn't.

  • Channel and assortment audit
  • Pricing, listing and advertising strategy
  • TikTok Shop launch and creator playbook
  • Ninety-day roadmap with owners and targets

Live data frameworks

For teams flying blind between disconnected dashboards

Your single source of truth: marketing, margins and retention for every marketplace in one place, built on a proprietary software stack with your real data, updated daily.

  • Contribution-margin view per channel and SKU
  • Amazon and TikTok Shop data unified
  • CLV, CAC and cohort tracking built in
  • Your team trained to run it without me

Growth partnership

For founders who want a senior operator alongside them

A world-class growth team, without the headcount: I run the framework with you, month after month, and stay accountable to the bottom line.

  • Monthly targets and honest reviews
  • Agency and creator management
  • Experiments run, measured, kept or killed
  • Flexible engagement, no long lock-in

Proof

Client case studies

Domain expertise, strategic judgment, scaled execution — here's what that looked like for three very different brands.

Nuki Smart Home

Nuki is a smart-home company specialising in keyless access solutions that let users lock and unlock doors via smartphone, keypad, or remote access. During a period of product expansion, US market entry, and rising competition from low-cost Chinese players, I helped sharpen commercial focus and improve performance across both Europe and the US.

Nuki smart lock being operated on a door
Situation

Following a major upgrade of the product suite, Nuki's market positioning had become unclear. The team was overwhelmed by fragmented metrics and needed a clear north star to align decisions across product, marketing, and international expansion.

Approach

Worked remotely with bi-weekly visits to HQ in Graz. Built a new KPI framework, connected a new data warehouse, managed the EU and US budgets, and used Google Vertex to streamline creative production — work that would previously have required three FTEs.

Outcome

Delivered 20% revenue growth and supported a successful US market entry despite supply-chain disruption, tariff pressure, and intensifying competition.

Tonies

Tonies is a fast-growing children's audio platform built around the Toniebox, a screen-free listening experience designed to combine storytelling, play, and learning. I supported its international digital scale-up by building Amazon distribution capabilities across Germany, the UK, and the US, before taking on the role of Interim Chief Digital Officer to strengthen commercial performance and prepare the e-commerce platform for further growth.

Toniebox audio player with Tonies figurines
Research

Following private-equity investment, Tonies needed to professionalise its digital and e-commerce setup while scaling internationally. The priority was to build robust distribution capabilities, improve online marketing transparency, and prepare the technology stack for the next phase of growth.

Approach

Built Amazon distribution capabilities across Germany, the UK, and the US, and stepped in as Interim Chief Digital Officer. Introduced a new marketing attribution framework, carried out due diligence on the e-commerce infrastructure, and prepared the tender process for a headless commerce suite.

Outcome

Delivered the UK market launch in time for Christmas while keeping cost of sale below 20%, grew online sales to more than 50% of total sales in Germany, and laid the strategic and technical groundwork for a scalable next-generation commerce platform.

Scotch & Soda

Led the turnaround of Scotch & Soda's €60m e-commerce business within a €350m private-equity-backed fashion group, improving profitability and channel economics ahead of a sale process.

Scotch and Soda storefront
Situation

Sun Capital Partners was preparing Scotch & Soda for sale and needed stronger profitability from e-commerce within a complex omnichannel model.

Approach

Worked on site at HQ in Amsterdam, leading six direct reports, including one in New York. Owned the full e-commerce value chain across merchandising, marketing, design, and digital product management.

Outcome

Delivered €2m of incremental EBITDA by redesigning the marketplace strategy, focusing resources on the most value-accretive partner, and shifting the channel from outlet-driven to net positive. Also introduced endless-aisle functionality to generate additional online sales from retail stores.

Approach

How an engagement runs

Audit

Two weeks inside your numbers and your accounts. We find out where margin is made, where it leaks, and which channel deserves the next euro.

Framework

I build your live cockpit: real data from Amazon and TikTok Shop, one contribution-margin view, one weekly rhythm to act on it.

Execute

We run the plan together — listings, ads, creators, pricing. Every experiment gets a number attached before it starts.

Compound

What works gets more budget. What doesn't gets cut fast. Your team learns the system so growth doesn't depend on me.

About

Hi, I'm Christoph.

I've spent the last years scaling e-commerce businesses across Europe and the US — as growth lead, interim Chief Digital Officer and turnaround operator for brands like Nuki, Tonies and Scotch & Soda. I'm based in Vienna and work with brands across the DACH region and beyond.

What I care about is simple: growth that shows up in contribution margin, not vanity dashboards. Clarity is the product: every engagement starts with getting the numbers right, before we spend a single extra euro on ads.

Based inVienna, Austria
Focus channelsAmazon, TikTok Shop
Data stackProprietary software, marketplace APIs
Working languagesGerman, English
EngagementsProject or ongoing

Contact

If you're scaling on revenue but can't see the profit — that's exactly what we'll fix.

A first call is thirty minutes, free, and useful either way: you'll leave with at least one concrete blind spot named, whether we work together or not.

Email me +43 676 44 22 164