My Story
I learned how to work at Fidelity Investments. Amongst others I was in charge of coordinating above the line adverts in publications such as the Financial Times, read not only by our customers but also the Chairman. Detail orientation was drilled into me.
Pursuing an MBA at London Business School was mostly an expensive entry ticket to a large network and an eye opener that execution is much more important than intellectualising.
Once I embarked on my first entrepreneurial journey backed by Oliver Samwer's Rocket Internet in Asia, I never looked back. It took me around the world on an endless learning journey. Below you can about some of them....
Go-to-market case studies
Toniebox
New Channel launch
The toniebox became a household name in Germany through its successful retail distribution. Along with a Private Equity Investment came the ambition to go global and direct. Preempting a distribution channel conflict required aligning on a disciplined pricing and product launch strategy. Early successes in scaling Amazon in the UK were instrumental in getting the buy-in from all stakeholders in the German HQ. Within 6 months online sales were a significant contributor to the top line and 3 new countries were launched including the USA.
MADE.com
New market launch
With no presence and an ambitious business plan, testing and iterating marketing channels with precise and lean methodology got the brand to 10 million of revenue in 12 months. ROI on ad spend was 5x but marginal returns were flattening. A bolder approach with direct TV managed to get to the next hump and tripled revenue 24 months later. Precise targeting and A/B/C test triangulation of media mix results was executed with a strong agency from the network and 1 FTE from performance marketing.
Me in Numbers
$150M+
Cumulative Revenue managed
3
Exits
8
Countries operated in
19
Years of Experience
